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Environmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior

BACKGROUND: Previous studies have examined the negative effects of materialism, which refers to the importance of possessing material wealth and image, on the pro-environmental behavior. Recently, a study found that highly materialistic individuals showed more pro-environmental behaviors involving s...

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Detalles Bibliográficos
Autores principales:	Tan, Min, Li, Mei, Li, Hui’e, Li, Jin, Chang, You, Zhang, Guanfei, Zhong, Yiping
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2022
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9645130/ https://www.ncbi.nlm.nih.gov/pubmed/36387042 http://dx.doi.org/10.2147/PRBM.S384947

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