Mediating effects of self-concept clarity and self-objectification on the relationship between celebrity worship and the process of considering cosmetic surgery among Chinese undergraduates

BACKGROUND: Several studies have examined the relationship between celebrity worship and cosmetic surgery; however, few have discussed the mediating role of self-concept. To fill this research gap, the present study aims to examine the mediating roles of self-concept clarity and self-objectification in the association between celebrity worship and cosmetic surgery. METHODS: A sample of 1,089 Chinese undergraduates (M(age) = 20.32; SD(age) = 2.60) completed measures of celebrity worship, actively considering cosmetic surgery, self-concept clarity, and self-objectification. Mediating effect analysis was used to test the hypothesis. RESULTS: The results showed that celebrity worship, cosmetic surgery consideration, and self-objectification were positively correlated, whereas self-concept clarity was negatively correlated with all three variables. Mediation analysis revealed that celebrity worship predicted consideration of cosmetic surgery not only directly but also through three indirect paths through the mediating role of (1) self-concept clarity, (2) self-objectification, and (3) the chain mediating role of self-concept clarity and self-objectification. CONCLUSIONS: These findings broaden our understanding of the psychological processes that underlie the association between celebrity worship and considering cosmetic surgery and afford practical guidance on reducing the risks associated with cosmetic surgery.