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Understanding the effect of organizational innovation environment and customer participation in virtual communities on customer creativity: A study of mediating and moderating influences

The importance of enterprises significantly improving their innovation performance by working closely with customers throughout the innovation process has been emphasized in recent literature. However, the role of organizational innovation environment in customer creativity and the impact of custome...

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Detalles Bibliográficos
Autores principales: Ge, Mina, Khan, Jamal, Li, Yuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9650619/
https://www.ncbi.nlm.nih.gov/pubmed/36389596
http://dx.doi.org/10.3389/fpsyg.2022.913525