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Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Although the luxury industry has been slow to adopt responsible practices, luxury brands have begun to engage in diverse corporate social responsibility (CSR) actions. Because this is an economically valuable industry that sets ‘trends’ that trickle down to the mass market, such efforts could contri...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9651106/ http://dx.doi.org/10.1057/s41262-022-00281-x |