Factors Influencing Rooibos Tea Certification and Quality Control for Smallholder Farmers in South Africa

This study aimed to identify factors that influence the decisions of rooibos farmers in South Africa to implement certification and quality assurance systems. The study was conducted in the Western Cape region of South Africa. A structured questionnaire was distributed to 300 farmers in the form of interviews. In addition, an analysis of previously published data was also used. Results showed that membership in an association, land tenure, rooibos tea farm size, and education level were the main determinants of implementing certifications and quality assurance systems. Membership in the association and land tenure significantly negatively affected the adoption of certification. In contrast, farm size and level of education, translating to knowledge of certification systems, tended to have a significant positive effect on adoption. Continuous education, awareness of the process of certification and quality assurance systems, and the formation of farmers’ support systems are recommended to improve the impact of smallholder rooibos farmers in the industry.