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Sentiment and Emotional Analysis of Risk Perception in the Herculaneum Archaeological Park during COVID-19 Pandemic †
This paper proposes a methodology for sentiment analysis with emphasis on the emotional aspects of people visiting the Herculaneum Archaeological Park in Italy during the period of the COVID-19 pandemic. The methodology provides a valuable means of continuous feedback on perceived risk of the site....
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9655321/ https://www.ncbi.nlm.nih.gov/pubmed/36365835 http://dx.doi.org/10.3390/s22218138 |
Sumario: | This paper proposes a methodology for sentiment analysis with emphasis on the emotional aspects of people visiting the Herculaneum Archaeological Park in Italy during the period of the COVID-19 pandemic. The methodology provides a valuable means of continuous feedback on perceived risk of the site. A semantic analysis on Twitter text messages provided input to the risk management team with which they could respond immediately mitigating any apparent risk and reducing the perceived risk. A two-stage approach was adopted to prune a massively large dataset from Twitter. In the first phase, a social network analysis and visualisation tool NodeXL was used to determine the most recurrent words, which was achieved using polarity. This resulted in a suitable subset. In the second phase, the subset was subjected to sentiment and emotion mapping by survey participants. This led to a hybrid approach of using automation for pruning datasets from social media and using a human approach to sentiment and emotion analysis. Whilst suffering from COVID-19, equally, people suffered due to loneliness from isolation dictated by the World Health Organisation. The work revealed that despite such conditions, people’s sentiments demonstrated a positive effect from the online discussions on the Herculaneum site. |
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