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The Influence of Message Framing on Elderly Tourists’ Purchase Intentions of Health Services: A Case Study of Guangxi Bama

Traveling has become an increasingly important lifestyle for the elderly to realize active aging. The elderly are more inclined to pay attention to wellbeing-related products whilst on vacations, representing a market opportunity for providers of tourism health services. This study conducted an expe...

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Detalles Bibliográficos
Autores principales: Wen, Ji, Mai, Xiaolin, Li, Wei, Liu, Xin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9658176/
https://www.ncbi.nlm.nih.gov/pubmed/36360978
http://dx.doi.org/10.3390/ijerph192114100

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