When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online

Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical attributes of farme...

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Detalles Bibliográficos
Autores principales: Wu, Jingjing, Wang, Chao, Yan, Yingzheng, Zheng, Qiujin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9668012/
https://www.ncbi.nlm.nih.gov/pubmed/36405133
http://dx.doi.org/10.3389/fpsyg.2022.1014972

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9668012/
https://www.ncbi.nlm.nih.gov/pubmed/36405133
http://dx.doi.org/10.3389/fpsyg.2022.1014972

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