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When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online
Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical attributes of farme...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9668012/ https://www.ncbi.nlm.nih.gov/pubmed/36405133 http://dx.doi.org/10.3389/fpsyg.2022.1014972 |