Cargando…

Social media enables people-centric climate action in the hard-to-decarbonise building sector

The building and construction sector accounts for around 39% of global carbon dioxide emissions and remains a hard-to-abate sector. We use a data-driven analysis of global high-level climate action on emissions reduction in the building sector using 256,717 English-language tweets across a 13-year t...

Descripción completa

Detalles Bibliográficos
Autores principales: Debnath, Ramit, Bardhan, Ronita, Shah, Darshil U., Mohaddes, Kamiar, Ramage, Michael H., Alvarez, R. Michael, Sovacool, Benjamin K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9671910/
https://www.ncbi.nlm.nih.gov/pubmed/36396727
http://dx.doi.org/10.1038/s41598-022-23624-9
_version_ 1784832642401697792
author Debnath, Ramit
Bardhan, Ronita
Shah, Darshil U.
Mohaddes, Kamiar
Ramage, Michael H.
Alvarez, R. Michael
Sovacool, Benjamin K.
author_facet Debnath, Ramit
Bardhan, Ronita
Shah, Darshil U.
Mohaddes, Kamiar
Ramage, Michael H.
Alvarez, R. Michael
Sovacool, Benjamin K.
author_sort Debnath, Ramit
collection PubMed
description The building and construction sector accounts for around 39% of global carbon dioxide emissions and remains a hard-to-abate sector. We use a data-driven analysis of global high-level climate action on emissions reduction in the building sector using 256,717 English-language tweets across a 13-year time frame (2009–2021). Using natural language processing and network analysis, we show that public sentiments and emotions on social media are reactive to these climate policy actions. Between 2009–2012, discussions around green building-led emission reduction efforts were highly influential in shaping the online public perceptions of climate action. From 2013 to 2016, communication around low-carbon construction and energy efficiency significantly influenced the online narrative. More significant interactions on net-zero transition, climate tech, circular economy, mass timber housing and climate justice in 2017–2021 shaped the online climate action discourse. We find positive sentiments are more prominent and recurrent and comprise a larger share of the social media conversation. However, we also see a rise in negative sentiment by 30–40% following popular policy events like the IPCC report launches, the Paris Agreement and the EU Green Deal. With greater online engagement and information diffusion, social and environmental justice topics emerge in the online discourse. Continuing such shifts in online climate discourse is pivotal to a more just and people-centric transition in such hard-to-decarbonise sectors.
format Online
Article
Text
id pubmed-9671910
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Nature Publishing Group UK
record_format MEDLINE/PubMed
spelling pubmed-96719102022-11-19 Social media enables people-centric climate action in the hard-to-decarbonise building sector Debnath, Ramit Bardhan, Ronita Shah, Darshil U. Mohaddes, Kamiar Ramage, Michael H. Alvarez, R. Michael Sovacool, Benjamin K. Sci Rep Article The building and construction sector accounts for around 39% of global carbon dioxide emissions and remains a hard-to-abate sector. We use a data-driven analysis of global high-level climate action on emissions reduction in the building sector using 256,717 English-language tweets across a 13-year time frame (2009–2021). Using natural language processing and network analysis, we show that public sentiments and emotions on social media are reactive to these climate policy actions. Between 2009–2012, discussions around green building-led emission reduction efforts were highly influential in shaping the online public perceptions of climate action. From 2013 to 2016, communication around low-carbon construction and energy efficiency significantly influenced the online narrative. More significant interactions on net-zero transition, climate tech, circular economy, mass timber housing and climate justice in 2017–2021 shaped the online climate action discourse. We find positive sentiments are more prominent and recurrent and comprise a larger share of the social media conversation. However, we also see a rise in negative sentiment by 30–40% following popular policy events like the IPCC report launches, the Paris Agreement and the EU Green Deal. With greater online engagement and information diffusion, social and environmental justice topics emerge in the online discourse. Continuing such shifts in online climate discourse is pivotal to a more just and people-centric transition in such hard-to-decarbonise sectors. Nature Publishing Group UK 2022-11-17 /pmc/articles/PMC9671910/ /pubmed/36396727 http://dx.doi.org/10.1038/s41598-022-23624-9 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Article
Debnath, Ramit
Bardhan, Ronita
Shah, Darshil U.
Mohaddes, Kamiar
Ramage, Michael H.
Alvarez, R. Michael
Sovacool, Benjamin K.
Social media enables people-centric climate action in the hard-to-decarbonise building sector
title Social media enables people-centric climate action in the hard-to-decarbonise building sector
title_full Social media enables people-centric climate action in the hard-to-decarbonise building sector
title_fullStr Social media enables people-centric climate action in the hard-to-decarbonise building sector
title_full_unstemmed Social media enables people-centric climate action in the hard-to-decarbonise building sector
title_short Social media enables people-centric climate action in the hard-to-decarbonise building sector
title_sort social media enables people-centric climate action in the hard-to-decarbonise building sector
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9671910/
https://www.ncbi.nlm.nih.gov/pubmed/36396727
http://dx.doi.org/10.1038/s41598-022-23624-9
work_keys_str_mv AT debnathramit socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT bardhanronita socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT shahdarshilu socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT mohaddeskamiar socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT ramagemichaelh socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT alvarezrmichael socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector
AT sovacoolbenjamink socialmediaenablespeoplecentricclimateactioninthehardtodecarbonisebuildingsector