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Forecasting Sales Profiles of Products in an Exceptional Context: COVID-19 Pandemic
Accurate demand forecasting has always been essential for retailers in order to be able to survive in the highly competitive, volatile modern market. However, anticipating product demand is an extremely difficult task in the context of short product life cycles in which consumer demand is influenced...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9672634/ http://dx.doi.org/10.1007/s44196-022-00161-x |