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The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

Blood donation centres need to recruit and retain donors to ensure the effectiveness and efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings, blood donation services must increase donations. Service quality can increase donations but its evaluation only amoun...

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Detalles Bibliográficos
Autores principales: Martín-Santana, Josefa D., Melián-Alzola, Lucía
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9674737/
https://www.ncbi.nlm.nih.gov/pubmed/35841450
http://dx.doi.org/10.1007/s10729-022-09600-9