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The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain
Blood donation centres need to recruit and retain donors to ensure the effectiveness and efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings, blood donation services must increase donations. Service quality can increase donations but its evaluation only amoun...
Autores principales: | Martín-Santana, Josefa D., Melián-Alzola, Lucía |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9674737/ https://www.ncbi.nlm.nih.gov/pubmed/35841450 http://dx.doi.org/10.1007/s10729-022-09600-9 |
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