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The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic()

Drawing on network learning theory, it investigates the effect of small and medium-sized enterprises' (SMEs) experience of using foreign and domestic social network services (SNS) and foreign and domestic platforms (such as B2B digital platforms) on their international orientation. We further e...

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Detalles Bibliográficos
Autores principales: Lee, Jeoung Yul, Yang, Young Soo, Ghauri, Pervez N., Park, Byung Il
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9676103/
http://dx.doi.org/10.1016/j.intman.2022.100950