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Design is More Than Looks: Research on the Affordance of Review Components on Consumer Loyalty

BACKGROUND: Online review system contains multiple components, such as ratings, review text, product pictures, and video uploads, that could affect consumer loyalty. However, how the affordance of such components influences perceptions and behaviors of consumers remains unclear. We extend stimulus-o...

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Detalles Bibliográficos
Autores principales:	Jia, Qiong, Li, Yurong, Wang, Shan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2022
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9677900/ https://www.ncbi.nlm.nih.gov/pubmed/36419841 http://dx.doi.org/10.2147/PRBM.S384024

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