Tourism-Related Needs in the Context of Seniors’ Living and Social Conditions

Significant changes are taking place in the structure of tourism participants. Due to the ageing of societies, the tourism sector has to respond to the increasing tourist activity of seniors. The main aim of our research was the recognition of the needs of senior tourists from selected regions of Poland, considering their health and financial situation as well as their physical activity. The study shows how to combine the knowledge of assumptions of active ageing with the actual views of senior tourists on tourism and active leisure. An additional objective was to determine the reasons why seniors gave up tourism and to compare the reasons why seniors from selected regions of Poland and seniors from other European countries did not participate in tourism. Based on Eurostat data, we identify the most common reasons for people not participating in tourism who are over 65 years of age. In 2020, we surveyed seniors. The respondents for the sample were selected as 65 years and older. In order to compare countries due to exclusion and non-participation of seniors in tourism, the results classification was used. To analyse the touristic behaviours of Polish seniors, we used correspondence analysis. As indicated by analysing the reasons for the non-participation of Europeans aged 65 and over in tourism, in most countries, financial and health reasons are ranked first or second in 2016 and 2019. In a survey of Polish seniors, except for the financial reasons responsible for non-participation in tourism, an additional obstacle was the language barrier in foreign tourism. The analysis of physical and tourist activity showed that non-participation in tourism is associated with low physical activity. Women reported that they were satisfied with their financial independence and most often used the opportunity of short-term tourism. The people who are fully or largely involved in organising their trips also willingly change their locations during their next travels.