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A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles

Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys...

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Autores principales: Sparacino, Antonina, Merlino, Valentina Maria, Blanc, Simone, Borra, Danielle, Massaglia, Stefano
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9697237/
https://www.ncbi.nlm.nih.gov/pubmed/36432483
http://dx.doi.org/10.3390/nu14224797
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author Sparacino, Antonina
Merlino, Valentina Maria
Blanc, Simone
Borra, Danielle
Massaglia, Stefano
author_facet Sparacino, Antonina
Merlino, Valentina Maria
Blanc, Simone
Borra, Danielle
Massaglia, Stefano
author_sort Sparacino, Antonina
collection PubMed
description Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best–worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that “health aspects” and “organoleptic compound” are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities.
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spelling pubmed-96972372022-11-26 A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles Sparacino, Antonina Merlino, Valentina Maria Blanc, Simone Borra, Danielle Massaglia, Stefano Nutrients Article Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best–worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that “health aspects” and “organoleptic compound” are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities. MDPI 2022-11-12 /pmc/articles/PMC9697237/ /pubmed/36432483 http://dx.doi.org/10.3390/nu14224797 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Sparacino, Antonina
Merlino, Valentina Maria
Blanc, Simone
Borra, Danielle
Massaglia, Stefano
A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title_full A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title_fullStr A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title_full_unstemmed A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title_short A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
title_sort choice experiment model for honey attributes: italian consumer preferences and socio-demographic profiles
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9697237/
https://www.ncbi.nlm.nih.gov/pubmed/36432483
http://dx.doi.org/10.3390/nu14224797
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