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A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles
Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9697237/ https://www.ncbi.nlm.nih.gov/pubmed/36432483 http://dx.doi.org/10.3390/nu14224797 |
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author | Sparacino, Antonina Merlino, Valentina Maria Blanc, Simone Borra, Danielle Massaglia, Stefano |
author_facet | Sparacino, Antonina Merlino, Valentina Maria Blanc, Simone Borra, Danielle Massaglia, Stefano |
author_sort | Sparacino, Antonina |
collection | PubMed |
description | Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best–worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that “health aspects” and “organoleptic compound” are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities. |
format | Online Article Text |
id | pubmed-9697237 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-96972372022-11-26 A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles Sparacino, Antonina Merlino, Valentina Maria Blanc, Simone Borra, Danielle Massaglia, Stefano Nutrients Article Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people’s purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best–worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that “health aspects” and “organoleptic compound” are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities. MDPI 2022-11-12 /pmc/articles/PMC9697237/ /pubmed/36432483 http://dx.doi.org/10.3390/nu14224797 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Sparacino, Antonina Merlino, Valentina Maria Blanc, Simone Borra, Danielle Massaglia, Stefano A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title | A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title_full | A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title_fullStr | A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title_full_unstemmed | A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title_short | A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles |
title_sort | choice experiment model for honey attributes: italian consumer preferences and socio-demographic profiles |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9697237/ https://www.ncbi.nlm.nih.gov/pubmed/36432483 http://dx.doi.org/10.3390/nu14224797 |
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