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Attempts to Attract Eyesight in E-Commerce May Have Negative Effects

E-commerce shop owners often want to attract user attention to a specific product to enhance the chances of sales, to cross-sell, or up-sell. The way of presenting a recommended item is as important as the recommendation algorithms are to gain that attention. In this study, we examined the following...

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Detalles Bibliográficos
Autores principales: Sulikowski, Piotr, Ryczko, Konrad, Bąk, Iwona, Yoo, Soojeong, Zdziebko, Tomasz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9698550/
https://www.ncbi.nlm.nih.gov/pubmed/36433194
http://dx.doi.org/10.3390/s22228597

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