Assessment of innovative strategies to improve the tourism sector in Iran

In the present study, an expert empirical analysis was carried out to assess the innovative strategies to improve the employment rate in the tourism small- and medium-sized enterprises (SMEs) of Iran. The methodology of this paper was extended based on two qualitative and quantitative techniques, namely strengths, weaknesses, opportunities, and threats and quantitative strategic planning matrix. Within this context, three strategies were chosen based on the sum of total attractiveness scores to increase more creation of new jobs and employment positions in tourism SMEs. Two aggressive and competitive strategies were entitled as ‘developing financial support to create the new job and employment positions using tourist’s finances’ and ‘defining smart skills and technologies to improve tourism SMEs toward the pandemic impacts’ in addition to a conservative strategy of ‘providing training support and education technology in the tourism SMEs. Results revealed that the contribution of total direct (indirect) employment to gross domestic product could be anticipated to equal 5.34% (14.86%) in the status quo (2020) by an enhanced rate of 1.97 (2.09) times compared with 2015. Ultimately, technological approaches were described under the innovative strategies to enhance new jobs and employment creation in the tourism SMEs of Iran.