Where Does Eureka Come From? The Effect of Unreportable Hints on the Phenomenology of Insight

Insight interests researchers given its special cognitive mechanisms and phenomenology (an Aha! experience or Eureka moment). There is a considerable amount of research on the effect of hints on performance in insight problem solving. However, only a few studies address the effect of hints on the subjective experiences of solvers, and the picture their results provide is unclear. We analyze the effect of unreportable true and false hints on different dimensions of the Aha! experience (subjective suddenness, Aha! experience as an effect, and certainty). Using the processing fluency framework, we predict that true hints lead to more insights and stronger Aha! experience and certainty, while false hints lead to the opposite results due to the controlled inhibition of the inappropriate representation. The results showed that false hints decreased the chance of finding a correct solution. The true-hint condition did not lead to more correct solutions but made solutions feel sudden more often than the control condition. The ratings of the Aha! experience and certainty were higher for solutions obtained after true hints than after false hints. We obtained partial support for the effect of unreportable hints on “Eureka!” moments.