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The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the accept...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9704567/ https://www.ncbi.nlm.nih.gov/pubmed/36441731 http://dx.doi.org/10.1371/journal.pone.0276853 |
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author | Carvache-Franco, Orly Loaiza-Torres, Jose Soto-Montenegro, Carolina Carvache-Franco, Mauricio Carvache-Franco, Wilmer |
author_facet | Carvache-Franco, Orly Loaiza-Torres, Jose Soto-Montenegro, Carolina Carvache-Franco, Mauricio Carvache-Franco, Wilmer |
author_sort | Carvache-Franco, Orly |
collection | PubMed |
description | The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers. |
format | Online Article Text |
id | pubmed-9704567 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-97045672022-11-29 The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia Carvache-Franco, Orly Loaiza-Torres, Jose Soto-Montenegro, Carolina Carvache-Franco, Mauricio Carvache-Franco, Wilmer PLoS One Research Article The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers. Public Library of Science 2022-11-28 /pmc/articles/PMC9704567/ /pubmed/36441731 http://dx.doi.org/10.1371/journal.pone.0276853 Text en © 2022 Carvache-Franco et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Carvache-Franco, Orly Loaiza-Torres, Jose Soto-Montenegro, Carolina Carvache-Franco, Mauricio Carvache-Franco, Wilmer The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title_full | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title_fullStr | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title_full_unstemmed | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title_short | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
title_sort | risks perceived by the consumer in the acceptance of electronic commerce. a study of bolivia |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9704567/ https://www.ncbi.nlm.nih.gov/pubmed/36441731 http://dx.doi.org/10.1371/journal.pone.0276853 |
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