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Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China

This study explores the mechanism that contributes to travel intention in the field of virtual tourism. The overall research method is based on the “Stimulus-Organism-Response” theory. In the research model, the effects of content quality, system quality, and interaction quality in virtual tourism o...

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Autores principales: Ye, Dingyu, Cho, Dongmin, Liu, Fufan, Xu, Yu, Jia, Zhengzhi, Chen, Jianyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9707137/
https://www.ncbi.nlm.nih.gov/pubmed/36466580
http://dx.doi.org/10.1007/s10209-022-00952-1
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author Ye, Dingyu
Cho, Dongmin
Liu, Fufan
Xu, Yu
Jia, Zhengzhi
Chen, Jianyu
author_facet Ye, Dingyu
Cho, Dongmin
Liu, Fufan
Xu, Yu
Jia, Zhengzhi
Chen, Jianyu
author_sort Ye, Dingyu
collection PubMed
description This study explores the mechanism that contributes to travel intention in the field of virtual tourism. The overall research method is based on the “Stimulus-Organism-Response” theory. In the research model, the effects of content quality, system quality, and interaction quality in virtual tourism on tourism experience and travel intention are explored, as well as the role of virtual attachment and travel intention. A total of 390 respondents were invited to participate in a virtual tourism experience, and provide feedback through a questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of the study hypotheses were supported. The findings show that virtual tourism significantly promotes travel intention. Specifically, content quality, system quality, and interaction quality positively affect tourists' travel intention through the complementary mediations of tourism experience and virtual attachment; and system quality even directly promotes travel intention. However, tourism experience does not affect virtual attachment. The present study extends prior studies on virtual tourism with SOR as a general model for field tourism experience research, while demonstrating the effectiveness of virtual tourism in promoting tourists’ travel intention. The results are useful in assisting governments with developing relevant policies and services, as well as helping tourism companies understand virtual tourism as an enhancement for tourist travel intention, thus contributing to the recovery of the tourism industry in the post-COVID-19 era.
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spelling pubmed-97071372022-11-29 Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China Ye, Dingyu Cho, Dongmin Liu, Fufan Xu, Yu Jia, Zhengzhi Chen, Jianyu Univers Access Inf Soc Long Paper This study explores the mechanism that contributes to travel intention in the field of virtual tourism. The overall research method is based on the “Stimulus-Organism-Response” theory. In the research model, the effects of content quality, system quality, and interaction quality in virtual tourism on tourism experience and travel intention are explored, as well as the role of virtual attachment and travel intention. A total of 390 respondents were invited to participate in a virtual tourism experience, and provide feedback through a questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of the study hypotheses were supported. The findings show that virtual tourism significantly promotes travel intention. Specifically, content quality, system quality, and interaction quality positively affect tourists' travel intention through the complementary mediations of tourism experience and virtual attachment; and system quality even directly promotes travel intention. However, tourism experience does not affect virtual attachment. The present study extends prior studies on virtual tourism with SOR as a general model for field tourism experience research, while demonstrating the effectiveness of virtual tourism in promoting tourists’ travel intention. The results are useful in assisting governments with developing relevant policies and services, as well as helping tourism companies understand virtual tourism as an enhancement for tourist travel intention, thus contributing to the recovery of the tourism industry in the post-COVID-19 era. Springer Berlin Heidelberg 2022-11-29 /pmc/articles/PMC9707137/ /pubmed/36466580 http://dx.doi.org/10.1007/s10209-022-00952-1 Text en © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Long Paper
Ye, Dingyu
Cho, Dongmin
Liu, Fufan
Xu, Yu
Jia, Zhengzhi
Chen, Jianyu
Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title_full Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title_fullStr Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title_full_unstemmed Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title_short Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China
title_sort investigating the impact of virtual tourism on travel intention during the post-covid-19 era: evidence from china
topic Long Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9707137/
https://www.ncbi.nlm.nih.gov/pubmed/36466580
http://dx.doi.org/10.1007/s10209-022-00952-1
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