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Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan

The “Help Mark,” created in Japan, is worn by people who need help in public settings. It is designed to induce help from others for those in need of help because of their hidden disabilities or health conditions. Several attempts have been made to publicize the meaning and implications of this wear...

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Autores principales: Hashimoto, Hirofumi, Maeda, Kaede, Sato, Kosuke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9712963/
https://www.ncbi.nlm.nih.gov/pubmed/36466940
http://dx.doi.org/10.3389/fresc.2022.967033
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author Hashimoto, Hirofumi
Maeda, Kaede
Sato, Kosuke
author_facet Hashimoto, Hirofumi
Maeda, Kaede
Sato, Kosuke
author_sort Hashimoto, Hirofumi
collection PubMed
description The “Help Mark,” created in Japan, is worn by people who need help in public settings. It is designed to induce help from others for those in need of help because of their hidden disabilities or health conditions. Several attempts have been made to publicize the meaning and implications of this wearable sign through various media. However, it is difficult to assert whether there is sufficient awareness regarding this sign in the Japanese society. The purpose of this study was to examine the type of messages that are more effective in promoting the “Help Mark” system (Study 1). Additionally, based on the data obtained in Study 1, we presented a newly designed poster to promote the “Help Mark” sign and attempted to empirically examine the effect of this poster (Study 2). The results suggest that a message that reflects that the “Help Mark” is for “everyone,” based on future-oriented thinking, is more effective. Furthermore, it was indicated that people who saw the poster containing a message implying that the “Help Mark” is “for everyone” reported increased positive attitudes toward the “Help Mark” system. These results indicate that encouraging future-oriented thinking may lead to positive attitudes regarding the “Help Mark” system.
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spelling pubmed-97129632022-12-02 Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan Hashimoto, Hirofumi Maeda, Kaede Sato, Kosuke Front Rehabil Sci Rehabilitation Sciences The “Help Mark,” created in Japan, is worn by people who need help in public settings. It is designed to induce help from others for those in need of help because of their hidden disabilities or health conditions. Several attempts have been made to publicize the meaning and implications of this wearable sign through various media. However, it is difficult to assert whether there is sufficient awareness regarding this sign in the Japanese society. The purpose of this study was to examine the type of messages that are more effective in promoting the “Help Mark” system (Study 1). Additionally, based on the data obtained in Study 1, we presented a newly designed poster to promote the “Help Mark” sign and attempted to empirically examine the effect of this poster (Study 2). The results suggest that a message that reflects that the “Help Mark” is for “everyone,” based on future-oriented thinking, is more effective. Furthermore, it was indicated that people who saw the poster containing a message implying that the “Help Mark” is “for everyone” reported increased positive attitudes toward the “Help Mark” system. These results indicate that encouraging future-oriented thinking may lead to positive attitudes regarding the “Help Mark” system. Frontiers Media S.A. 2022-11-17 /pmc/articles/PMC9712963/ /pubmed/36466940 http://dx.doi.org/10.3389/fresc.2022.967033 Text en © 2022 Hashimoto, Maeda and Sato. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (https://creativecommons.org/licenses/by/4.0/) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Rehabilitation Sciences
Hashimoto, Hirofumi
Maeda, Kaede
Sato, Kosuke
Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title_full Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title_fullStr Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title_full_unstemmed Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title_short Future-oriented thinking promotes positive attitudes toward the “Help Mark” in Japan
title_sort future-oriented thinking promotes positive attitudes toward the “help mark” in japan
topic Rehabilitation Sciences
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9712963/
https://www.ncbi.nlm.nih.gov/pubmed/36466940
http://dx.doi.org/10.3389/fresc.2022.967033
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