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How uncertainty affects information search among consumers: a curvilinear perspective
Uncertainty is an inherent part of consumers’ environment. A large literature in marketing and related disciplines has found a positive relationship between uncertainty and information search: as consumers’ uncertainty about a brand, product, or service increases, so does their inclination to seek o...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9713097/ https://www.ncbi.nlm.nih.gov/pubmed/36471868 http://dx.doi.org/10.1007/s11002-022-09657-0 |