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Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach
This research aims to understand the link between perceived innovativeness and customer satisfaction in the fine-dining catering segment. By employing a mixed-method approach, this paper proposes a multidimensional framework for measuring the perceived innovativeness of restaurants throughout the en...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9713185/ https://www.ncbi.nlm.nih.gov/pubmed/36471800 http://dx.doi.org/10.1007/s10479-022-05079-3 |