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Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions

Digital health interventions are being increasingly incorporated into health care workflows to improve the efficiency of patient care. In turn, sustained patient engagement with digital health interventions can maximize their benefits toward health care outcomes. In this viewpoint, we outline a dyna...

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Detalles Bibliográficos
Autores principales: Blasiak, Agata, Sapanel, Yoann, Leitman, Dana, Ng, Wei Ying, De Nicola, Raffaele, Lee, V Vien, Todorov, Atanas, Ho, Dean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9713622/
https://www.ncbi.nlm.nih.gov/pubmed/36383427
http://dx.doi.org/10.2196/41463
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author Blasiak, Agata
Sapanel, Yoann
Leitman, Dana
Ng, Wei Ying
De Nicola, Raffaele
Lee, V Vien
Todorov, Atanas
Ho, Dean
author_facet Blasiak, Agata
Sapanel, Yoann
Leitman, Dana
Ng, Wei Ying
De Nicola, Raffaele
Lee, V Vien
Todorov, Atanas
Ho, Dean
author_sort Blasiak, Agata
collection PubMed
description Digital health interventions are being increasingly incorporated into health care workflows to improve the efficiency of patient care. In turn, sustained patient engagement with digital health interventions can maximize their benefits toward health care outcomes. In this viewpoint, we outline a dynamic patient engagement by using various communication channels and the potential use of omnichannel engagement to integrate these channels. We conceptualize a novel patient care journey where multiple web-based and offline communication channels are integrated through a “digital twin.” The principles of implementing omnichannel engagement for digital health interventions and digital twins are also broadly covered. Omnichannel engagement in digital health interventions implies a flexibility for personalization, which can enhance and sustain patient engagement with digital health interventions, and ultimately, patient quality of care and outcomes. We believe that the novel concept of omnichannel engagement in health care can be greatly beneficial to patients and the system once it is successfully realized to its full potential.
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spelling pubmed-97136222022-12-02 Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions Blasiak, Agata Sapanel, Yoann Leitman, Dana Ng, Wei Ying De Nicola, Raffaele Lee, V Vien Todorov, Atanas Ho, Dean J Med Internet Res Viewpoint Digital health interventions are being increasingly incorporated into health care workflows to improve the efficiency of patient care. In turn, sustained patient engagement with digital health interventions can maximize their benefits toward health care outcomes. In this viewpoint, we outline a dynamic patient engagement by using various communication channels and the potential use of omnichannel engagement to integrate these channels. We conceptualize a novel patient care journey where multiple web-based and offline communication channels are integrated through a “digital twin.” The principles of implementing omnichannel engagement for digital health interventions and digital twins are also broadly covered. Omnichannel engagement in digital health interventions implies a flexibility for personalization, which can enhance and sustain patient engagement with digital health interventions, and ultimately, patient quality of care and outcomes. We believe that the novel concept of omnichannel engagement in health care can be greatly beneficial to patients and the system once it is successfully realized to its full potential. JMIR Publications 2022-11-16 /pmc/articles/PMC9713622/ /pubmed/36383427 http://dx.doi.org/10.2196/41463 Text en ©Agata Blasiak, Yoann Sapanel, Dana Leitman, Wei Ying Ng, Raffaele De Nicola, V Vien Lee, Atanas Todorov, Dean Ho. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 16.11.2022. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included.
spellingShingle Viewpoint
Blasiak, Agata
Sapanel, Yoann
Leitman, Dana
Ng, Wei Ying
De Nicola, Raffaele
Lee, V Vien
Todorov, Atanas
Ho, Dean
Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title_full Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title_fullStr Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title_full_unstemmed Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title_short Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
title_sort omnichannel communication to boost patient engagement and behavioral change with digital health interventions
topic Viewpoint
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9713622/
https://www.ncbi.nlm.nih.gov/pubmed/36383427
http://dx.doi.org/10.2196/41463
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