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Moral suasion and charitable giving
We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral a...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714400/ https://www.ncbi.nlm.nih.gov/pubmed/36456617 http://dx.doi.org/10.1038/s41598-022-24944-6 |
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author | Balafoutas, Loukas Rezaei, Sarah |
author_facet | Balafoutas, Loukas Rezaei, Sarah |
author_sort | Balafoutas, Loukas |
collection | PubMed |
description | We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral argument from another participant. We find that the use of consequentialist and deontological arguments has a positive impact on the donation rate. Men respond strongly to consequentialist arguments, while women are less responsive to moral suasion altogether. Messages based on virtue ethics, ethical egoism, and a simple donation imperative are ineffective. |
format | Online Article Text |
id | pubmed-9714400 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Nature Publishing Group UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-97144002022-12-01 Moral suasion and charitable giving Balafoutas, Loukas Rezaei, Sarah Sci Rep Article We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral argument from another participant. We find that the use of consequentialist and deontological arguments has a positive impact on the donation rate. Men respond strongly to consequentialist arguments, while women are less responsive to moral suasion altogether. Messages based on virtue ethics, ethical egoism, and a simple donation imperative are ineffective. Nature Publishing Group UK 2022-12-01 /pmc/articles/PMC9714400/ /pubmed/36456617 http://dx.doi.org/10.1038/s41598-022-24944-6 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Article Balafoutas, Loukas Rezaei, Sarah Moral suasion and charitable giving |
title | Moral suasion and charitable giving |
title_full | Moral suasion and charitable giving |
title_fullStr | Moral suasion and charitable giving |
title_full_unstemmed | Moral suasion and charitable giving |
title_short | Moral suasion and charitable giving |
title_sort | moral suasion and charitable giving |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714400/ https://www.ncbi.nlm.nih.gov/pubmed/36456617 http://dx.doi.org/10.1038/s41598-022-24944-6 |
work_keys_str_mv | AT balafoutasloukas moralsuasionandcharitablegiving AT rezaeisarah moralsuasionandcharitablegiving |