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Willingness to participate in geolocation-based research
Among the new research possibilities offered by smartphones, collecting geolocation data (e.g., GPS coordinates) holds a prominent position, allowing the investigation of individuals’ mobility with greater precision and less effort than conventional data collection methods. However, geolocation data...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Public Library of Science
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714818/ https://www.ncbi.nlm.nih.gov/pubmed/36454965 http://dx.doi.org/10.1371/journal.pone.0278416 |
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author | Ochoa Gómez, Carlos |
author_facet | Ochoa Gómez, Carlos |
author_sort | Ochoa Gómez, Carlos |
collection | PubMed |
description | Among the new research possibilities offered by smartphones, collecting geolocation data (e.g., GPS coordinates) holds a prominent position, allowing the investigation of individuals’ mobility with greater precision and less effort than conventional data collection methods. However, geolocation data are still affected by errors (e.g., inaccurate recorded locations) and limitations (e.g., inability to record the purpose of a trip). Sending a survey right in the moment an event of interest is detected using geolocation data can add the missing information, while reducing memory errors that typically affect conventional surveys (sent some days/weeks after). However, the possibilities offered by both geolocation data and in-the-moment surveys triggered by geolocation data are limited by individuals’ willingness to participate. This paper assesses such willingness using a conjoint experiment carried out on a sample of 1,016 members of an opt-in online panel in Spain. The effects on such willingness to accept the conditions offered to participants and their personal characteristics are also studied. The results show that asking panelists to participate in in-the-moment surveys does not negatively affect willingness compared to only sharing geolocation data. However, the conditions offered to panelists for their participation (mainly project duration and incentives) have a strong influence on their willingness. Furthermore, panelists less concerned with privacy and safety, and more experienced in sharing social media content, installing apps and using Google Maps, are more willing to participate. Finally, answers to open questions reveal that the main reason for participating is getting the incentive, while not participating is primarily related to privacy issues. |
format | Online Article Text |
id | pubmed-9714818 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-97148182022-12-02 Willingness to participate in geolocation-based research Ochoa Gómez, Carlos PLoS One Research Article Among the new research possibilities offered by smartphones, collecting geolocation data (e.g., GPS coordinates) holds a prominent position, allowing the investigation of individuals’ mobility with greater precision and less effort than conventional data collection methods. However, geolocation data are still affected by errors (e.g., inaccurate recorded locations) and limitations (e.g., inability to record the purpose of a trip). Sending a survey right in the moment an event of interest is detected using geolocation data can add the missing information, while reducing memory errors that typically affect conventional surveys (sent some days/weeks after). However, the possibilities offered by both geolocation data and in-the-moment surveys triggered by geolocation data are limited by individuals’ willingness to participate. This paper assesses such willingness using a conjoint experiment carried out on a sample of 1,016 members of an opt-in online panel in Spain. The effects on such willingness to accept the conditions offered to participants and their personal characteristics are also studied. The results show that asking panelists to participate in in-the-moment surveys does not negatively affect willingness compared to only sharing geolocation data. However, the conditions offered to panelists for their participation (mainly project duration and incentives) have a strong influence on their willingness. Furthermore, panelists less concerned with privacy and safety, and more experienced in sharing social media content, installing apps and using Google Maps, are more willing to participate. Finally, answers to open questions reveal that the main reason for participating is getting the incentive, while not participating is primarily related to privacy issues. Public Library of Science 2022-12-01 /pmc/articles/PMC9714818/ /pubmed/36454965 http://dx.doi.org/10.1371/journal.pone.0278416 Text en © 2022 Carlos Ochoa Gómez https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Ochoa Gómez, Carlos Willingness to participate in geolocation-based research |
title | Willingness to participate in geolocation-based research |
title_full | Willingness to participate in geolocation-based research |
title_fullStr | Willingness to participate in geolocation-based research |
title_full_unstemmed | Willingness to participate in geolocation-based research |
title_short | Willingness to participate in geolocation-based research |
title_sort | willingness to participate in geolocation-based research |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714818/ https://www.ncbi.nlm.nih.gov/pubmed/36454965 http://dx.doi.org/10.1371/journal.pone.0278416 |
work_keys_str_mv | AT ochoagomezcarlos willingnesstoparticipateingeolocationbasedresearch |