MarkeTrak—Tracking the Pulse of the Hearing Aid Market

The MarkeTrak surveys conducted by the Hearing Industries Association have been looking at trends in the hearing industry since 1989. The latest survey, MarkeTrak 2022, reviews ongoing trends in hearing device adoption including PSAPs and implants, satisfaction with hearing aids and hearing professi...

Descripción completa

Detalles Bibliográficos
Autores principales: Carr, Kate, Kihm, Jan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Thieme Medical Publishers, Inc. 2022
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9715310/
https://www.ncbi.nlm.nih.gov/pubmed/36466564
http://dx.doi.org/10.1055/s-0042-1758380
_version_ 1784842418242191360
author Carr, Kate
Kihm, Jan
author_facet Carr, Kate
Kihm, Jan
author_sort Carr, Kate
collection PubMed
description The MarkeTrak surveys conducted by the Hearing Industries Association have been looking at trends in the hearing industry since 1989. The latest survey, MarkeTrak 2022, reviews ongoing trends in hearing device adoption including PSAPs and implants, satisfaction with hearing aids and hearing professionals, and a look into insurance coverage and price considerations. These are discussed as they relate to the five key areas of the marketing mix: people, products, price, place, and perception. The key takeaways from this survey include: adoption has doubled in the past 25 years; more than 75% of hearing aid owners feel the hearing professional play an important role in their success with hearing aids; financial assistance has doubled since 1991 to 54%; and additional efforts are needed to educate consumers on the technology and benefits of hearing aids and early intervention.
format Online
Article
Text
id pubmed-9715310
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Thieme Medical Publishers, Inc.
record_format MEDLINE/PubMed
spelling pubmed-97153102022-12-02 MarkeTrak—Tracking the Pulse of the Hearing Aid Market Carr, Kate Kihm, Jan Semin Hear The MarkeTrak surveys conducted by the Hearing Industries Association have been looking at trends in the hearing industry since 1989. The latest survey, MarkeTrak 2022, reviews ongoing trends in hearing device adoption including PSAPs and implants, satisfaction with hearing aids and hearing professionals, and a look into insurance coverage and price considerations. These are discussed as they relate to the five key areas of the marketing mix: people, products, price, place, and perception. The key takeaways from this survey include: adoption has doubled in the past 25 years; more than 75% of hearing aid owners feel the hearing professional play an important role in their success with hearing aids; financial assistance has doubled since 1991 to 54%; and additional efforts are needed to educate consumers on the technology and benefits of hearing aids and early intervention. Thieme Medical Publishers, Inc. 2022-12-01 /pmc/articles/PMC9715310/ /pubmed/36466564 http://dx.doi.org/10.1055/s-0042-1758380 Text en The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. ( https://creativecommons.org/licenses/by-nc-nd/4.0/ ) https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License, which permits unrestricted reproduction and distribution, for non-commercial purposes only; and use and reproduction, but not distribution, of adapted material for non-commercial purposes only, provided the original work is properly cited.
spellingShingle Carr, Kate
Kihm, Jan
MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title_full MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title_fullStr MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title_full_unstemmed MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title_short MarkeTrak—Tracking the Pulse of the Hearing Aid Market
title_sort marketrak—tracking the pulse of the hearing aid market
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9715310/
https://www.ncbi.nlm.nih.gov/pubmed/36466564
http://dx.doi.org/10.1055/s-0042-1758380
work_keys_str_mv AT carrkate marketraktrackingthepulseofthehearingaidmarket
AT kihmjan marketraktrackingthepulseofthehearingaidmarket

Ejemplares similares