How robots will affect the future of retailing

To predict how robots will affect the future of retailing, the authors begin this article with a brief review of recent deployments of robots in the retail and service sectors, along with relevant research pertaining to their uses. Next, they focus on two crucial dimensions, reflecting whether the r...

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Detalles Bibliográficos
Autores principales: Guha, Abhijit, Grewal, Dhruv
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9716531/
http://dx.doi.org/10.1007/s13162-022-00241-3
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author Guha, Abhijit
Grewal, Dhruv
author_facet Guha, Abhijit
Grewal, Dhruv
author_sort Guha, Abhijit
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description To predict how robots will affect the future of retailing, the authors begin this article with a brief review of recent deployments of robots in the retail and service sectors, along with relevant research pertaining to their uses. Next, they focus on two crucial dimensions, reflecting whether the robots (1) are customer facing or not and (2) intend to augment or substitute for retail associates. These two dimensions suggest four strategic quadrants relating to future robot deployments; some quadrants are attractive in the near term, and others attractive in the years beyond. In closing, the authors also suggest an agenda for continued research.
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spelling pubmed-97165312022-12-02 How robots will affect the future of retailing Guha, Abhijit Grewal, Dhruv AMS Rev Commentary To predict how robots will affect the future of retailing, the authors begin this article with a brief review of recent deployments of robots in the retail and service sectors, along with relevant research pertaining to their uses. Next, they focus on two crucial dimensions, reflecting whether the robots (1) are customer facing or not and (2) intend to augment or substitute for retail associates. These two dimensions suggest four strategic quadrants relating to future robot deployments; some quadrants are attractive in the near term, and others attractive in the years beyond. In closing, the authors also suggest an agenda for continued research. Springer US 2022-12-02 2022 /pmc/articles/PMC9716531/ http://dx.doi.org/10.1007/s13162-022-00241-3 Text en © Academy of Marketing Science 2022, Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Commentary
Guha, Abhijit
Grewal, Dhruv
How robots will affect the future of retailing
title How robots will affect the future of retailing
title_full How robots will affect the future of retailing
title_fullStr How robots will affect the future of retailing
title_full_unstemmed How robots will affect the future of retailing
title_short How robots will affect the future of retailing
title_sort how robots will affect the future of retailing
topic Commentary
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9716531/
http://dx.doi.org/10.1007/s13162-022-00241-3
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