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Media moments: how media events and business incentives drive twitter engagement within the small business community
Twitter is one of the most popular social networking platforms today with nearly 238 million active daily users. While the platform is used by a myriad of individuals for various purposes, businesses both large and small have begun to adopt Twitter into their business strategy to better connect with...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Vienna
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9717572/ https://www.ncbi.nlm.nih.gov/pubmed/36505398 http://dx.doi.org/10.1007/s13278-022-01003-6 |