Futile or fertile? The effect of persuasive strategies on citizen engagement in COVID-19 vaccine-related tweets across six national health departments

National health departments across the globe have utilized persuasive strategies to promote COVID-19 vaccines through Twitter. However, the effectiveness of those strategies is unclear. This study thereby examined how national health departments deployed persuasive strategies to promote citizen enga...

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Detalles Bibliográficos
Autores principales: Wang, Di, Lu, Jiahui, Zhong, Ying
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9721126/
https://www.ncbi.nlm.nih.gov/pubmed/36493501
http://dx.doi.org/10.1016/j.socscimed.2022.115591

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9721126/
https://www.ncbi.nlm.nih.gov/pubmed/36493501
http://dx.doi.org/10.1016/j.socscimed.2022.115591

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