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Need for uniqueness moderates the effectiveness of different types of scarcity appeals
Marketers frequently implement scarcity messages in promoting their products. Scarcity due to demand and scarcity due to supply have both been found to influence consumers’ product evaluations positively. However, the differential effects of these two types of scarcity messages have been understudie...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9732515/ https://www.ncbi.nlm.nih.gov/pubmed/36507003 http://dx.doi.org/10.3389/fpsyg.2022.890350 |