The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant periods fo...

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Detalles Bibliográficos
Autores principales: Zhao, Shunying, Yang, Qiang, Im, Hohjin, Ye, Baojuan, Zeng, Yadi, Chen, Zhinan, Liu, Lu, Huang, Dawu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735081/
http://dx.doi.org/10.1186/s43093-022-00174-0

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