Factors influencing adoption of e-learning in healthcare: integration of UTAUT and TTF model

BACKGROUND: The importance of successful implementation of e-learning, especially since the emergence of the Covid-19 pandemic, has become increasingly apparent to universities. Thus, identifying the effective factors in adopting e-learning in the Covid-19 pandemic is crucial. This study was conducted to identify determining factors in adopting E-learning in healthcare. METHOD: This was a descriptive-analytical study in which 143 faculty members from Iran were randomly selected. The faculty members’ intentions, concerning the adoption of e-learning, were assessed by the conceptual path model of integration of unified theory of acceptance and use of technology (UTAUT) and The Task-Technology Fit (TTF). RESULTS: The results showed that the combination of the two classical theories, UTAUT and TTF, was an appropriate model to explain faculty members’ intention in adopting e-learning. Moreover, the findings showed that technology and task characteristics, task- technology fit, social influences, effort expectancy, performance expectancy and facilitating conditions had direct and significant effect on e-learning adoption. CONCLUSION: By presenting a conceptual path model to elucidate users’ behavior in adopting e-learning, this study investigated and identified the key determining factors in adopting e-learning. The findings of the present study can contribute to the design and implementation of e-learning by practitioners, policy makers, and curriculum designers.