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The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union
This work contributes to the discussion on how innovative data can support a fast crisis response. We use operational data from Facebook to gain useful insights on where people fleeing Ukraine following the Russian invasion are likely to be displaced, focusing on the European Union. In this context,...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735133/ https://www.ncbi.nlm.nih.gov/pubmed/36530791 http://dx.doi.org/10.1140/epjds/s13688-022-00370-6 |
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author | Minora, Umberto Bosco, Claudio Iacus, Stefano M. Grubanov-Boskovic, Sara Sermi, Francesco Spyratos, Spyridon |
author_facet | Minora, Umberto Bosco, Claudio Iacus, Stefano M. Grubanov-Boskovic, Sara Sermi, Francesco Spyratos, Spyridon |
author_sort | Minora, Umberto |
collection | PubMed |
description | This work contributes to the discussion on how innovative data can support a fast crisis response. We use operational data from Facebook to gain useful insights on where people fleeing Ukraine following the Russian invasion are likely to be displaced, focusing on the European Union. In this context, it is extremely important to anticipate where these people are moving so that local and national authorities can better manage challenges related to their reception and integration. By means of the audience estimates provided by Facebook advertising platform, we analyse the flows of people fleeing Ukraine towards the European Union. At the fifth week since the beginning of the war, our results indicate an increase in the number of Ukrainian stocks derived from Ukrainian-speaking Facebook user estimates in all the European Union (EU) countries, with Poland registering the highest percentage share (33%) of the overall increase, followed by Germany (17%), and Czechia (15%). We assess the reliability of prewar Facebook estimates by comparison with official statistics on the Ukrainian diaspora, finding a strong correlation between the two data sources (Pearson’s [Formula: see text] , [Formula: see text] ). We then compare our results with data on refugees in EU countries bordering Ukraine reported by the UNHCR, and we observe a similarity in their trend. In conclusion, we show how Facebook advertising data could offer timely insights on international mobility during crises, supporting initiatives aimed at providing humanitarian assistance to the displaced people, as well as local and national authorities to better manage their reception and integration. |
format | Online Article Text |
id | pubmed-9735133 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Springer Berlin Heidelberg |
record_format | MEDLINE/PubMed |
spelling | pubmed-97351332022-12-12 The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union Minora, Umberto Bosco, Claudio Iacus, Stefano M. Grubanov-Boskovic, Sara Sermi, Francesco Spyratos, Spyridon EPJ Data Sci Regular Article This work contributes to the discussion on how innovative data can support a fast crisis response. We use operational data from Facebook to gain useful insights on where people fleeing Ukraine following the Russian invasion are likely to be displaced, focusing on the European Union. In this context, it is extremely important to anticipate where these people are moving so that local and national authorities can better manage challenges related to their reception and integration. By means of the audience estimates provided by Facebook advertising platform, we analyse the flows of people fleeing Ukraine towards the European Union. At the fifth week since the beginning of the war, our results indicate an increase in the number of Ukrainian stocks derived from Ukrainian-speaking Facebook user estimates in all the European Union (EU) countries, with Poland registering the highest percentage share (33%) of the overall increase, followed by Germany (17%), and Czechia (15%). We assess the reliability of prewar Facebook estimates by comparison with official statistics on the Ukrainian diaspora, finding a strong correlation between the two data sources (Pearson’s [Formula: see text] , [Formula: see text] ). We then compare our results with data on refugees in EU countries bordering Ukraine reported by the UNHCR, and we observe a similarity in their trend. In conclusion, we show how Facebook advertising data could offer timely insights on international mobility during crises, supporting initiatives aimed at providing humanitarian assistance to the displaced people, as well as local and national authorities to better manage their reception and integration. Springer Berlin Heidelberg 2022-12-06 2022 /pmc/articles/PMC9735133/ /pubmed/36530791 http://dx.doi.org/10.1140/epjds/s13688-022-00370-6 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Regular Article Minora, Umberto Bosco, Claudio Iacus, Stefano M. Grubanov-Boskovic, Sara Sermi, Francesco Spyratos, Spyridon The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title | The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title_full | The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title_fullStr | The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title_full_unstemmed | The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title_short | The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union |
title_sort | potential of facebook advertising data for understanding flows of people from ukraine to the european union |
topic | Regular Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735133/ https://www.ncbi.nlm.nih.gov/pubmed/36530791 http://dx.doi.org/10.1140/epjds/s13688-022-00370-6 |
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