Who’s watching? Classifying sports viewers on social live streaming services

The newly emergent social live streaming services (SLSSs) provide the sport consumers with a synchronised and more interactive viewing experience. In order to help the sport SLSSs firms understanding and engaging with the viewers effectively, this research aims to classify the sports SLSS viewers ba...

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Detalles Bibliográficos
Autores principales: Liu, Haoyu, Tan, Kim Hua, Wu, Xianfeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735134/
https://www.ncbi.nlm.nih.gov/pubmed/36533276
http://dx.doi.org/10.1007/s10479-022-05062-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735134/
https://www.ncbi.nlm.nih.gov/pubmed/36533276
http://dx.doi.org/10.1007/s10479-022-05062-y

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