Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting

Owing to high competition in e-commerce, customers may prefer sites that ensure that good user experience (UX) and website aesthetics are one of its qualities. The method of presenting items seems crucial for gaining and maintaining user attention. We conducted a task-based user eye-tracking study w...

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Detalles Bibliográficos
Autores principales: Sulikowski, Piotr, Kucznerowicz, Michał, Bąk, Iwona, Romanowski, Andrzej, Zdziebko, Tomasz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9741377/
https://www.ncbi.nlm.nih.gov/pubmed/36501888
http://dx.doi.org/10.3390/s22239186

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9741377/
https://www.ncbi.nlm.nih.gov/pubmed/36501888
http://dx.doi.org/10.3390/s22239186

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