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The influence of the interaction between platform types and consumer types on the purchase intention of live streaming

Under the background of the rapid development of live streaming shopping industry, diversified live streaming platforms have emerged one after another. This study aims to explore the interaction effect of platform types (live streaming embedded in e-commerce platforms/LSEEC vs. e-commerce integrated...

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Detalles Bibliográficos
Autores principales:	Xie, Ying, Du, Kai, Gao, Peng
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9742217/ https://www.ncbi.nlm.nih.gov/pubmed/36518958 http://dx.doi.org/10.3389/fpsyg.2022.1056230

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