Investigating pregnant women’s health information needs during pregnancy on internet platforms

Artificial intelligence gives pregnant women another avenue for receiving healthcare information. With the advancement of information and communication technology, searching online for pregnancy information has become commonplace during COVID-19. This study aimed to explore pregnant women’s information-seeking behavior based on data mining and text analysis in China. Posts on maternal and infant-related websites were collected during 1 June 2020, and 31 January 2021. A total of 5,53,117 valid posts were obtained. Based on the data, we performed correlation analysis, topic analysis, and sentiment analysis. The correlation analysis showed the positive effects of population, population with a college education or above, and GDP on post counts. The topic analysis extracted six, nineteen, eighteen, thirteen, eleven, sixteen, thirteen, sixteen, nineteen, and fourteen topics in different months of pregnancy, reflecting different information needs in various pregnancy periods. The results of sentiment analysis show that a peak of the posts emerged in the second month of pregnancy and the proportion of emotionally positive posts reached its peak in the sixth month of pregnancy. The study provides important insights for understanding pregnant women’s information-seeking behavior.