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Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considerin...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9747045/ https://www.ncbi.nlm.nih.gov/pubmed/36512609 http://dx.doi.org/10.1371/journal.pone.0270792 |
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author | Uddin, Azhar Gallardo, R. Karina Rickard, Bradley Alston, Julian Sambucci, Olena |
author_facet | Uddin, Azhar Gallardo, R. Karina Rickard, Bradley Alston, Julian Sambucci, Olena |
author_sort | Uddin, Azhar |
collection | PubMed |
description | This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different groups of consumers with distinct preferences for grape quality attributes and breeding technologies. The group of consumers most likely to reject gene editing considers both genetic engineering and gene editing to be breeding technologies that produce foods that are morally unacceptable and not safe to eat. |
format | Online Article Text |
id | pubmed-9747045 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-97470452022-12-14 Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes Uddin, Azhar Gallardo, R. Karina Rickard, Bradley Alston, Julian Sambucci, Olena PLoS One Research Article This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different groups of consumers with distinct preferences for grape quality attributes and breeding technologies. The group of consumers most likely to reject gene editing considers both genetic engineering and gene editing to be breeding technologies that produce foods that are morally unacceptable and not safe to eat. Public Library of Science 2022-12-13 /pmc/articles/PMC9747045/ /pubmed/36512609 http://dx.doi.org/10.1371/journal.pone.0270792 Text en © 2022 Uddin et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Uddin, Azhar Gallardo, R. Karina Rickard, Bradley Alston, Julian Sambucci, Olena Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title | Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title_full | Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title_fullStr | Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title_full_unstemmed | Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title_short | Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes |
title_sort | consumer acceptance of new plant-breeding technologies: an application to the use of gene editing in fresh table grapes |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9747045/ https://www.ncbi.nlm.nih.gov/pubmed/36512609 http://dx.doi.org/10.1371/journal.pone.0270792 |
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