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Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes

This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considerin...

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Detalles Bibliográficos
Autores principales: Uddin, Azhar, Gallardo, R. Karina, Rickard, Bradley, Alston, Julian, Sambucci, Olena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9747045/
https://www.ncbi.nlm.nih.gov/pubmed/36512609
http://dx.doi.org/10.1371/journal.pone.0270792
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author Uddin, Azhar
Gallardo, R. Karina
Rickard, Bradley
Alston, Julian
Sambucci, Olena
author_facet Uddin, Azhar
Gallardo, R. Karina
Rickard, Bradley
Alston, Julian
Sambucci, Olena
author_sort Uddin, Azhar
collection PubMed
description This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different groups of consumers with distinct preferences for grape quality attributes and breeding technologies. The group of consumers most likely to reject gene editing considers both genetic engineering and gene editing to be breeding technologies that produce foods that are morally unacceptable and not safe to eat.
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spelling pubmed-97470452022-12-14 Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes Uddin, Azhar Gallardo, R. Karina Rickard, Bradley Alston, Julian Sambucci, Olena PLoS One Research Article This study estimates consumers’ willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different groups of consumers with distinct preferences for grape quality attributes and breeding technologies. The group of consumers most likely to reject gene editing considers both genetic engineering and gene editing to be breeding technologies that produce foods that are morally unacceptable and not safe to eat. Public Library of Science 2022-12-13 /pmc/articles/PMC9747045/ /pubmed/36512609 http://dx.doi.org/10.1371/journal.pone.0270792 Text en © 2022 Uddin et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Uddin, Azhar
Gallardo, R. Karina
Rickard, Bradley
Alston, Julian
Sambucci, Olena
Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title_full Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title_fullStr Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title_full_unstemmed Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title_short Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes
title_sort consumer acceptance of new plant-breeding technologies: an application to the use of gene editing in fresh table grapes
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9747045/
https://www.ncbi.nlm.nih.gov/pubmed/36512609
http://dx.doi.org/10.1371/journal.pone.0270792
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