Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China

The market size of live streaming on the Internet, in which the streamer earns profit by prompting users to give virtual gifts through emotional labor, is getting bigger and bigger. However, most users will only buy cheap virtual gifts in live streaming, therefore exploring how to promote users to b...

Descripción completa

Detalles Bibliográficos
Autores principales: Cao, Junwei, Zhang, Guihua, Liu, Dong, Shang, Meng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9748564/
https://www.ncbi.nlm.nih.gov/pubmed/36533054
http://dx.doi.org/10.3389/fpsyg.2022.997651

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9748564/
https://www.ncbi.nlm.nih.gov/pubmed/36533054
http://dx.doi.org/10.3389/fpsyg.2022.997651

Ejemplares similares