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Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China
The market size of live streaming on the Internet, in which the streamer earns profit by prompting users to give virtual gifts through emotional labor, is getting bigger and bigger. However, most users will only buy cheap virtual gifts in live streaming, therefore exploring how to promote users to b...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9748564/ https://www.ncbi.nlm.nih.gov/pubmed/36533054 http://dx.doi.org/10.3389/fpsyg.2022.997651 |