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Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern

This study aimed to investigate consumers’ intentions to purchase sustainable masks to reduce the environmental pollution caused by disposable masks in the context of COVID-19. A research model was derived based on the Value-Belief-Norm theory and the Theory of Planned Behavior, and the moderating r...

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Detalles Bibliográficos
Autores principales:	Lee, Sae Eun, Kim, Seo Jeong, Oh, Kyung Wha, Lee, Kyu-Hye
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer Nature Singapore 2022
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9750731/ http://dx.doi.org/10.1186/s40691-022-00317-5

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