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The influence of androgynous streamers on consumers’ product preferences

Since the rapid development of network technology, the rise of live-streaming shopping platforms has followed. Some streamers influence consumers’ preferences for products through their gender role attributes, thus generating great commercial value. Based on attachment theory and using an experiment...

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Detalles Bibliográficos
Autores principales:	Wenting, Feng, Shuyun, Xue, Ying, Yang, Hai, Huang
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9752884/ https://www.ncbi.nlm.nih.gov/pubmed/36533023 http://dx.doi.org/10.3389/fpsyg.2022.1029503

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