Digital PR and Communication with B2B Enterprises in the Digital Era

There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at...

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Detalles Bibliográficos
Autor principal: Bulantseva, L. V.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Pleiades Publishing 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9753068/
http://dx.doi.org/10.3103/S1068798X22100070
Descripción
Sumario:There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at B2B (business-to-business) enterprises, as reflected in published articles and authoritative expert opinion.

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