Digital PR and Communication with B2B Enterprises in the Digital Era

There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at...

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Detalles Bibliográficos
Autor principal: Bulantseva, L. V.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Pleiades Publishing 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9753068/
http://dx.doi.org/10.3103/S1068798X22100070
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author Bulantseva, L. V.
author_facet Bulantseva, L. V.
author_sort Bulantseva, L. V.
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description There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at B2B (business-to-business) enterprises, as reflected in published articles and authoritative expert opinion.
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spelling pubmed-97530682022-12-15 Digital PR and Communication with B2B Enterprises in the Digital Era Bulantseva, L. V. Russ. Engin. Res. Article There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at B2B (business-to-business) enterprises, as reflected in published articles and authoritative expert opinion. Pleiades Publishing 2022-12-15 2022 /pmc/articles/PMC9753068/ http://dx.doi.org/10.3103/S1068798X22100070 Text en © Allerton Press, Inc. 2022, ISSN 1068-798X, Russian Engineering Research, 2022, Vol. 42, No. 10, pp. 1089–1092. © Allerton Press, Inc., 2022.Russian Text © The Author(s), 2022, published in STIN, 2022, No. 8, pp. 56–60. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Article
Bulantseva, L. V.
Digital PR and Communication with B2B Enterprises in the Digital Era
title Digital PR and Communication with B2B Enterprises in the Digital Era
title_full Digital PR and Communication with B2B Enterprises in the Digital Era
title_fullStr Digital PR and Communication with B2B Enterprises in the Digital Era
title_full_unstemmed Digital PR and Communication with B2B Enterprises in the Digital Era
title_short Digital PR and Communication with B2B Enterprises in the Digital Era
title_sort digital pr and communication with b2b enterprises in the digital era
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9753068/
http://dx.doi.org/10.3103/S1068798X22100070
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