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Digital PR and Communication with B2B Enterprises in the Digital Era
There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Pleiades Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9753068/ http://dx.doi.org/10.3103/S1068798X22100070 |