Attitudes and opportunities: comparing climate change adaptation intentions and decisions of agricultural producers in Shaanxi, China, and British Columbia, Canada

Climate change poses a major challenge for agricultural producers. There are a variety of adaptation strategies producers can use to enhance their resilience to the changing climate. The theory of planned behavior is applied as a framework to compare the adaptation intentions and choices of producers in Cariboo and Okanagan regions of the province of British Columbia (BC), Canada, and Baoji and Xi’an city prefectures of Shaanxi (SX) province, China. In BC, producers are more likely to explore the use of new crop varieties, and BC producers also seem to have a stronger intention to invest in irrigation efficiency. In contrast, producers in SX are far more likely to use online marketing methods to connect directly with consumers. Based on transcripts from a set of focus groups, community meetings, and interviews, differences in attitudes, social norms, and perceived behavioral control between SX and BC producers are identified that may contribute to their different adaptation choices. Multiple barriers to adaptation existed in both areas. Limited technical knowledge and doubts about adaptation effectiveness were more serious in BC, while limited support from local government and normative expectations were notable in SX. Education, targeted research, and public investments in irrigation and marketing may contribute to addressing some of these differences, improving the resilience of agricultural climate adaptation in both provinces.