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Google Maps’ COVID-19 layer as an interface for pandemic life

The paper explores Google Maps’ COVID-19 layer, a special feature launched by the cartographic platform in September 2020, and shut down two years later. Through the reading of promotional corporate blogposts and interfacial analysis of the layer, it critiques the layers' mediation of the pande...

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Autor principal: Gekker, Alex
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755039/
http://dx.doi.org/10.1177/20501579221143325
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author Gekker, Alex
author_facet Gekker, Alex
author_sort Gekker, Alex
collection PubMed
description The paper explores Google Maps’ COVID-19 layer, a special feature launched by the cartographic platform in September 2020, and shut down two years later. Through the reading of promotional corporate blogposts and interfacial analysis of the layer, it critiques the layers' mediation of the pandemic, caught between public health needs and Google's overarching ethos. The analysis underscores three central claims: that interfacial choices endemic to the layer impose certainty and reduce necessary user hesitancy; promote data commodification regardless of its pandemic need; and stake unnecessary exceptionalism to the pandemic-spcecific information rather than integrating it into the maps’ existing hybridity. The paper ends with design recommendation for a better COVID layer, centered around bottom-up community practices, higher degree of personalisation, and increased friction.
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spelling pubmed-97550392022-12-16 Google Maps’ COVID-19 layer as an interface for pandemic life Gekker, Alex Mob Media Commun Special Issue: COVID-19 Now and Then: Reflections on Mobile Communication and the Pandemic The paper explores Google Maps’ COVID-19 layer, a special feature launched by the cartographic platform in September 2020, and shut down two years later. Through the reading of promotional corporate blogposts and interfacial analysis of the layer, it critiques the layers' mediation of the pandemic, caught between public health needs and Google's overarching ethos. The analysis underscores three central claims: that interfacial choices endemic to the layer impose certainty and reduce necessary user hesitancy; promote data commodification regardless of its pandemic need; and stake unnecessary exceptionalism to the pandemic-spcecific information rather than integrating it into the maps’ existing hybridity. The paper ends with design recommendation for a better COVID layer, centered around bottom-up community practices, higher degree of personalisation, and increased friction. SAGE Publications 2022-12-13 2023-05 /pmc/articles/PMC9755039/ http://dx.doi.org/10.1177/20501579221143325 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by-nc/4.0/This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Special Issue: COVID-19 Now and Then: Reflections on Mobile Communication and the Pandemic
Gekker, Alex
Google Maps’ COVID-19 layer as an interface for pandemic life
title Google Maps’ COVID-19 layer as an interface for pandemic life
title_full Google Maps’ COVID-19 layer as an interface for pandemic life
title_fullStr Google Maps’ COVID-19 layer as an interface for pandemic life
title_full_unstemmed Google Maps’ COVID-19 layer as an interface for pandemic life
title_short Google Maps’ COVID-19 layer as an interface for pandemic life
title_sort google maps’ covid-19 layer as an interface for pandemic life
topic Special Issue: COVID-19 Now and Then: Reflections on Mobile Communication and the Pandemic
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755039/
http://dx.doi.org/10.1177/20501579221143325
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